WHAT IS LOCAL SEO?
Did you know that almost everyone (a whopping 97%, to be more precise) of your local customers go online when they want to find out more about a local company?
With many search engines offering easy, quick, and secure ways to gather information about geographically close businesses, customers know that they are bound to come across exactly the company that they are looking for.
And if you want to be THAT company for them, then your business needs to be optimized for local searches.
To become discoverable and visible to your local audience, you need to adopt a strategic, customized local SEO strategy.
At Private Sector SEO, our expert team of local SEO professionals will help you achieve exactly that.
By leveraging effective local SEO techniques such as location-specific keywords, local backlinks, and more, your website will start ranking higher for nearby searchers, and your products or services will display right at the top.
More than half of online users will only click on the first five Google search results.
One way to get to the top five is by targeting local consumers – which can be enabled through local SEO techniques.
HELPS YOU BUILD A
By addressing your local customers, you will slowly and gradually be able to build a geographically close-knit community of like-minded people.
This, in turn, will help your business gain the credibility, reliability, and stellar reputation that it deserves among a happy – and profitable – local audience.
Here’s more impressive stats for you: over 70% of local searches led to in-person visits within approximately five miles of the user.
So, by targeting geographic-specific customers, not only will you be able to boost your online traffic, but you will experience a surge in local store visit, too.
ENTICES LOCAL RETURN
CUSTOMERS & SALES
What happens when a customer in your geographic area has found your business (through effective local SEO, of course) and is happy and satisfied with your products or services? They come back, again and again.
Regardless of whether they remember your company’s name or not, whenever they search for those geographic-specific keywords, Google will always bring up your business first – and their memory will be triggered.
Cuts the Cost
With a local SEO strategy, you can also bid farewell to those costly online ads that, once upon a time, represented your main opportunity at attracting local customers.
This, in turn, translates into huge cost savings, as you will essentially end up using Google as a free method of advertising for your business.
Now that you have targeted, attracted, and delighted your local customers, you can expect to close more sales than ever before.
This happens because your local customers are seeing you as an authority in your industry, and they are enticed by the geographic convenience of buying your products or services.
Who wants to drive for hours (and wait days for delivery) in search of something that they can easily find simply by stepping out of their house and walking for a few minutes?